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    <loc>https://www.forging-ux.com/blog</loc>
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    <lastmod>2024-04-08</lastmod>
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    <loc>https://www.forging-ux.com/blog/dark-patterns-4</loc>
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    <lastmod>2024-04-08</lastmod>
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      <image:title>Blog - You thought we were done with the dark side… well, we’re not.</image:title>
      <image:caption>A fun example of this is the invisible gorilla experiment where in participants are asked to watch a video of two teams passing a basketball back and forth and count the number of times the ball switches teams. In the middle of the video, a person in a gorilla suit calmly walks through the game, pauses, beats their chest, then exits. Afterwards, about half of the participants did not recall seeing the gorilla at all.</image:caption>
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      <image:title>Blog - You thought we were done with the dark side… well, we’re not. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/040eac2e-46a6-4119-a4f8-bff9aa92d597/MS-Excel-Yoda-Meme.jpg</image:loc>
      <image:title>Blog - You thought we were done with the dark side… well, we’re not. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/3858745e-b2fa-4947-941a-970cf0784492/Screenshot+2024-04-08+at+10.20.12+AM.png</image:loc>
      <image:title>Blog - You thought we were done with the dark side… well, we’re not.</image:title>
      <image:caption>"I don't know half of you half as well as I should like; and I like less than half of you half as well as you deserve" Bilbo Baggins, The Fellowship of the Ring</image:caption>
    </image:image>
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      <image:title>Blog - You thought we were done with the dark side… well, we’re not. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - You thought we were done with the dark side… well, we’re not.</image:title>
      <image:caption>"It seems we had a disgruntled customer." Mickey Garnett looking at the burnt out shell of a malware call center, The Beekeeper</image:caption>
    </image:image>
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      <image:title>Blog - You thought we were done with the dark side… well, we’re not. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.forging-ux.com/blog/darkpatterns-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-17</lastmod>
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      <image:title>Blog - That time we continued to ponder the dark side. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time we continued to ponder the dark side. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time we continued to ponder the dark side.</image:title>
      <image:caption>Personal note to grocery store apps - chicken legs are NOT a good substitute for boneless chicken breasts any more than nuts are a substitute for bolts.  Parts are not parts.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time we continued to ponder the dark side. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.forging-ux.com/blog/darkpatterns-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/679a284e-eeb1-400b-baf4-8cd068543f08/1916387_e880e.gif</image:loc>
      <image:title>Blog - That time we considered the dark side… again. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time we considered the dark side… again. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/603cc309-a442-466e-b907-a6b0ca1b04dd/Blog+Aside+2.jpg</image:loc>
      <image:title>Blog - That time we considered the dark side… again.</image:title>
      <image:caption>My kids will sometimes say "But I was just..." when trying to get out of being in trouble. I'll interrupt them with "What does 'just' mean?" Looking at their feet they'll grumble "I'm just about to get in trouble."</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time we considered the dark side… again.</image:title>
      <image:caption>The Peak-End Rule states that our impression of an experience is dictated by the highest or lowest part of that experience and the end. In other words, how someone thinks about your product is not based on an overall ebb and flow of good and bad experiences - it's based on the best/worst thing that happens averaged with the last thing that happens. Not the first, the last.</image:caption>
    </image:image>
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      <image:title>Blog - That time we considered the dark side… again. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forging-ux.com/blog/darkpatterns-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/b04f8902-7744-40c8-b37f-a32231310e29/Screenshot+2023-12-21+at+3.31.51+PM.png</image:loc>
      <image:title>Blog - That time we considered the dark side.</image:title>
      <image:caption>Dark patterns are designs that take advantage of your cognitive biases to manipulate you or deceive you, as demonstrated in this image from TechCrunch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/1af8c162-a665-4f72-a4c8-8ae9c0607e3c/5d50f4042d9c2448de3958ed685e7dd9.jpg</image:loc>
      <image:title>Blog - That time we considered the dark side. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time we considered the dark side. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/42a587ff-5562-4d7f-9a5d-39fb48943f27/image.png</image:loc>
      <image:title>Blog - That time we considered the dark side. - There was only 1 left!</image:title>
      <image:caption>Gnome eating T-Rex, still awesome, but not as awesome as expected.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forging-ux.com/blog/culture-creation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/8ccf4a63-285d-4ecb-af25-c0bda0c13155/Screenshot+2023-12-01+at+8.04.27+AM.png</image:loc>
      <image:title>Blog - That time we built a culture from scratch.</image:title>
      <image:caption>I made the white elephant board available in the Figma Community so you can use it for your teams too! Check it out.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/f48e626b-d8eb-49e6-b123-465c2aee608d/Screenshot+2023-12-01+at+8.11.07+AM.png</image:loc>
      <image:title>Blog - That time we built a culture from scratch.</image:title>
      <image:caption>Remote team building, no problem! Image credit Jon Adams, The New Yorker, 2021</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/83105b4b-0a9e-4725-b2c2-8aae90cb2665/Screenshot+2023-12-01+at+8.08.51+AM.png</image:loc>
      <image:title>Blog - That time we built a culture from scratch. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forging-ux.com/blog/grateful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/a1993c0c-83d5-417b-b056-b3ebf591a971/Screenshot+2023-11-22+at+9.41.34+AM.png</image:loc>
      <image:title>Blog - That time we got laid off and were grateful.</image:title>
      <image:caption>"Either you're brainwashed or you're weird." Barbie, The Barbie Movie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/7a100e84-d514-4e88-bc8a-e3f7abe8346c/barbie1.jpg</image:loc>
      <image:title>Blog - That time we got laid off and were grateful.</image:title>
      <image:caption>"I'm not Adventure Barbie! I'm Stereotypical Barbie!" Barbie, The Barbie Movie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/009229ef-c843-4aa7-bb80-cb091ec967cb/barbie3.jpeg</image:loc>
      <image:title>Blog - That time we got laid off and were grateful.</image:title>
      <image:caption>"The real world is forever and irrevocably messed up." Barbie the Barbie Movie</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/e8bb3453-9f29-455c-872d-4bb73f97510d/Screenshot+2023-11-22+at+9.29.00+AM.png</image:loc>
      <image:title>Blog - That time we got laid off and were grateful.</image:title>
      <image:caption>This holiday season, I’m grateful for movies like Cocaine Bear, a masterpiece that critic Brian Gill describes as “Easily the best movie I've ever seen featuring a bear consuming a metric ton of cocaine. EASILY. Paddington could never.” (Listen to the review)</image:caption>
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  <url>
    <loc>https://www.forging-ux.com/blog/career-ladders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-15</lastmod>
    <image:image>
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      <image:title>Blog - That time I thought about team growth. - Check it out!</image:title>
      <image:caption>Click here to download a PDF of the career ladder. That’s right, I want you to have it - and if you want to tailor it to your team, I’ve got it in spreadsheet and Figma formats, just contact us and let us know what you need!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/56601dcd-2a58-424b-8b1a-ec838420b0b4/yikes-chrissy-teigen.gif</image:loc>
      <image:title>Blog - That time I thought about team growth.</image:title>
      <image:caption>At that moment, my lack of a clear answer revealed a glaring gap in our team's structure. As I grappled with the realization that I couldn't provide a straightforward response, I recognized the broader issue at hand.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time I thought about team growth. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/455eae81-c738-492f-aebe-e02fcfb546bc/DkU_yBwXsAA7Ejc.jpeg</image:loc>
      <image:title>Blog - That time I thought about team growth. - Make it stand out</image:title>
      <image:caption>Unlike Dilbert’s Pointy-haired Boss, I was able to clearly and confidently speak to each designers strengths and opportunities! ©Dilbert 2018</image:caption>
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  <url>
    <loc>https://www.forging-ux.com/blog/failure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-21</lastmod>
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      <image:title>Blog - That time I failed and didn’t die.</image:title>
      <image:caption>That's right - unsurprisingly, I really suck at swimming, biking, and running.</image:caption>
    </image:image>
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      <image:title>Blog - That time I failed and didn’t die. - #Truth</image:title>
      <image:caption>History is filled with examples of how failure leads to learning and ultimately success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/5b125762-9348-4160-827e-3d28eac4b04d/yay-we-failed.jpg</image:loc>
      <image:title>Blog - That time I failed and didn’t die. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forging-ux.com/blog/team-building-games</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-18</lastmod>
    <image:image>
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      <image:title>Blog - That time the oozes killed his family. - VIRTUAL WHITE ELEPHANT</image:title>
      <image:caption>White Elephant gift exchanges are a staple of holiday office parties. Gathering together and sharing ridiculous and useless nicknacks is a time-honored tradition. So we planned and executed a remote exchange. We all hopped onto a call and took our turns, “unwrapping” our selections virtually on a shared FigJam board, and used tokens to designate our swaps. I loved the oversized coffee mug I got (because you can never have enough coffee), and someone was lucky enough to walk away with a 3 DVD box set of the original live action Teenage Mutant Ninja Turtles movies. *This will hold just about enough coffee to get you going in the morning. Banana for scale.</image:caption>
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      <image:title>Blog - That time the oozes killed his family. - Make it stand out</image:title>
      <image:caption>Inconceivable!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/be3522bc-37fe-432e-91b5-5ceebfae77e5/Screenshot+2023-10-18+at+1.26.09+PM.png</image:loc>
      <image:title>Blog - That time the oozes killed his family.</image:title>
      <image:caption>What do you mean by controversial? What do you mean? What do you mean??</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/4724a150-9f4e-4596-a587-9a1cc650a5a6/Screenshot+2023-10-18+at+1.33.25+PM.png</image:loc>
      <image:title>Blog - That time the oozes killed his family.</image:title>
      <image:caption>It’s funny because it’s true. …..so true.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/70b4d89d-c4bf-4e1b-ab42-0cabe509a1e3/Screenshot+2023-10-18+at+1.31.24+PM.png</image:loc>
      <image:title>Blog - That time the oozes killed his family. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/650f831acd184a35aaed91ee/4ca19feb-17fd-4abf-8984-a092f27d6a22/Screenshot+2023-10-18+at+1.27.38+PM.png</image:loc>
      <image:title>Blog - That time the oozes killed his family.</image:title>
      <image:caption>“Join our game at lunch, it’s fun!”</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time the oozes killed his family. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - That time the oozes killed his family. - Make it stand out</image:title>
      <image:caption>Have you seen this ooze? Reward offered.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.forging-ux.com/blog/speed-dating-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-18</lastmod>
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